Reviving the Lost Art of Long-Term Development.
Online Coaching for Distance Runners built on Decades of Combined NCAA Experience.
BCET by the numbers
>90%
athlete PB Rate
14
State champions (2024-2026)
5
All-AMERICAN FINISHES
1
national class record



How BCET Coaching Works
Your orientation.
A 1-on-1 athlete orientation where we teach you how to get the most out of your training with Blue Collar.
Your schedule arrives.
Custom training schedules sent directly to you.
Your coach watches the work.
We evaluate your training through communication and Strava uploads to adjust load, account for your race schedule, and prevent negative trends in training.
The plan keeps getting sharper.
We fine-tune your workout variables over time for even more precision.

What You Get
Your Coach
World-Class coaches that do the following for you
- 1-on-1 athlete orientation where we teach you how to get the most out of your training with Blue Collar
- Progress, maintain, and taper your weekly volume
- Progress, maintain, and taper your workouts
- Evaluate your training through Strava uploads
- Adjust load to account for race schedule or preventing negative trends in training
- Fine-tune your workout variables over time for even more precision
- Recommend race schedule choices and racing frequency
- Plan your race strategy with you before key races
- Set appropriate long-term goals with you
- Assign precautionary cross training for more injury-prone athletes

Your Training Plan
Custom training schedules sent directly to you that include
- Weekly volume (mileage) ranges
- Workout assignments
- Assigned ranges for volume, intensity, and recoveries
- Effort ranges
- Notes/annotations that are specifically relevant to you
- Strength training days
- Mobility training days
- Built-in recovery days
All to form an elite, complete, and sustainable training balance.
Your Access
Added support with
- Bi-weekly text check ins
- Bi-weekly Coaches “Open-office” hours via Google Meet
- Direct text communication with a World-Class Coach
- 24-hour response time, 24/7
Learn proper coach communication, discipline, and intrinsic accountability. Directly from an NCAA-level coach.
Your Strength Work
Access to our strength training platform that gives you
- A muscle weakness assessment when you first begin training to find imbalances
- Strength sessions twice weekly, specifically for runners, rather than general lifts for other sports
- Mobility sessions twice weekly
- Lifting adjustment based on racing, travel, or equipment availability
- GPS wearable syncing
Helps you stay injury-free and consistently training.

Your Education
Accelerate your Training IQ with our Blue Collar bonuses
- Comprehensive list of our Training Definitions
- Cross Training Guide with over 25 different workout templates
- Race schedule decision guide
- Blood Lactate Training Guide (for the nerds)
- Exclusive athlete-only discount for our Summer Altitude Camp in Boulder
- Discounts on sports nutrition from First Endurance and hydration from Switchback Electrolytes

Thirty-three things. For you.
All of it comes with every coaching commitment length.
Choose Your Commitment
- Customized schedules that evolve with you
- Communication with a world-class coach
- Targeted strength and mobility training every week
Choose Your Support Sessions
- Schedule sessions to help you capitalize on the work you’re doing
- One-on-one guidance for NCAA recruiting, performance nutrition, and injury prevention/rehabilitation
- Practically restructure your habits after each session
How BCET Support Sessions Work

Recruiting Advisory
Recruiting is a process, not a lottery ticket. Our recruiting advisory sessions build a clear plan with specific actions that actually move the needle. We’ll review your timeline, race history, academics, and communication strategy. then map out exactly what to do next. And no, we don’t sell copy/paste email templates that cost hundreds of dollars.

Registered Dietitian
Trendy diets aren’t sustainable for long-term performance. Our Registered Dietitian turns nutrition into practical habits you can execute: daily fueling, recovery targets, and race-day meal planning. You’ll leave with clear, individualized guidelines you can follow without overthinking.

Physical Therapist
Proper injury management is rarely straightforward. Our Physical Therapist helps you understand what’s going on, what’s safe to train through, and what needs to change right now. You’ll leave with a practical plan so you can keep training intelligently instead of being stuck in a cycle of flare-ups.
